Monday, November 29, 2010

Update on Toy Loan PSA

The set of Toy Loan PSA
Last Saturday I spent 9 hours driving through crazy LA traffic, and walking through Malls in search for a throw rug with print for a child's playroom. And it had to be at least 6 X 8.

The devil is in the details and we all want our PSA for Toy Loan to be excellent on every level. While I was shopping the director, producer, and the set designer were hard at work making a rec room into a magical play room.

The next day, Sunday, we had a 6AM call time, and on set about 25 kids, their parents, two adult actors, 12 or so crew, lights, camera, sound, and action. We had a budget of $100.00, as if the process of development and production is not challenging enough.  We had 4 crew plus camera and some other equipment from the one sponsor, Santa Monica TV. 

On Monday, Tuesday, Wednesday, and Thursday, following the Sunday production, I awoke each day feeling like I had been lifting heavy weights the day before. By Friday I felt recovered. By Saturday I was wanting to do it all again.

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